A Frisco-based chiropractic practice will set up shop inside the Credit Union of Texas Event Center for 30 home games a season after signing a three-year partnership with the Allen Americans.
The Craft Chiropractic, a cash-pay clinic led by Dr. Ryan Cecil and Dr. Jenni Morgan, will staff a concourse presence during game nights beginning with the 2026-27 season, the team announced Thursday, Aug. 13. The deal gives the practice direct access to fans at 30 home games per season after the Americans set franchise attendance records during the 2025-26 campaign.
"Partnering with the Allen Americans lets us bring that same care to the people in the stands: the weekend athletes, the parents hauling gear to 6 a.m. practices, the professionals who sit at a desk all week and then try to play like they're 22 again," Cecil said in the announcement.
Cecil, who graduated from Life University's College of Chiropractic in 2019, opened The Craft in 2023 at 8036 Preston Road in Frisco. The practice operates without insurance billing, charging patients directly with flat-rate pricing. It has collected more than 200 five-star Google reviews since opening.
Morgan, who holds an MBA focused on small-practice management, specializes in instrument-assisted Torque Release Technique and pelvic blocking.
Skylar Deichmann, the Americans' director of corporate partnerships, said she is "thrilled for our fans to experience their passion this season."
Financial terms of the agreement were not disclosed.
The Americans open the 2026-27 season on the road Oct. 23 at the Idaho Steelheads before their home opener Thursday, Oct. 29, as we reported Aug. 7.
