Eagle Stadium will carry a new advertiser on its signage when the Allen Eagles kick off the 2026 season Aug. 28 against Duncanville.
The Allen ISD board of trustees voted July 27 to approve a two-year sponsorship agreement with ForgeNow, a Lewisville-based trade school, worth $25,000 per year.
In the same meeting, trustees extended H-E-B's existing stadium partnership through the 2026-27 school year at $15,000, according to Community Impact, which first reported the deals.
Allen ISD Chief Communications Officer David Hicks told Community Impact that "ForgeNow's agreement makes the trade school an official advertiser at Eagle Stadium from 2026 to 2028, which covers the 2026 and 2027 football seasons." ForgeNow will pay $25,000 per year under the deal. District staff recommended approval of both agreements, Hicks said.
ForgeNow offers six-week, hands-on training programs in HVAC, electrical, plumbing and facilities maintenance at its Lewisville campus. It's the first known trade school to land a sponsorship at the 18,000-seat, $60 million venue, which opened in 2012 and has drawn corporate partners including H-E-B and Sewell Automotive Companies.
That's new territory for Eagle Stadium.
H-E-B has advertised at the stadium since 2023, according to district documents. The grocery chain's extension is the second sponsorship renewal the board approved this year.
In April, trustees signed Sewell Automotive to a new deal running from 2026 through 2029.
Between ForgeNow and H-E-B alone, the stadium will collect at least $40,000 in sponsorship revenue for the 2026 season. Sewell's rate has not been publicly disclosed.
The Eagles open at home Friday, Aug. 28 against Duncanville at 7 p.m., ranked No. 2 in Texas and No. 18 nationally by MaxPreps. Their second home game is Sept. 4 against DeSoto, also at 7 p.m.




